Google Ads that generate qualified buyers in Dubai.
Search is the highest-intent channel you can buy in Dubai. It is also the easiest to waste, because the person searching and the person ready to pay you are not always the same person. We build the campaigns, the offer and the pages behind them, then measure booked meetings.
Businesses we have worked with
Most Google campaigns optimise for clicks instead of buyers.
Nothing here is exotic. It is what we find on almost every account we are asked to look at.
We start with search intent and buyer value.
The order matters. Most agencies start at step three, which is why the campaigns look busy and the calendar does not move.
We work out which searches come from people who can buy now, which come from people two years out, and which are not buyers at all. That list decides the whole account.
What the ad promises has to be worth the click. We build or sharpen this before a dirham is spent, because no bid strategy rescues a vague offer.
Tight ad groups, exact and phrase match where intent is clear, and a negative list that grows every week. Not one campaign called “Search”.
One page per intent, built to sort the visitor before your team sees them, not to collect the maximum number of email addresses.
A fast first reply, questions about timing and budget, ready buyers routed to a consultant, everyone else into scheduled follow-up.
Offline conversions fed back to Google so the algorithm optimises against booked meetings and signed clients, not form fills.
Cost per booked meeting.
Not cost per lead.
Cost per lead is the number an agency shows you when the leads are not converting. It goes down when the leads get worse. We report the number that survives contact with your sales team.
Education consultancy, Dubai. Same ad spend.
Immigration firm, Dubai. 90 days after launch, reported by the client.
Three Dubai businesses. Similar ad spend.
Google and Meta ran together on all three of these accounts. The numbers below belong to the whole system, not to one platform, and we will not pretend otherwise.
AED 7,000 a month, unchanged. 90 days after launch.
Read the story → Private school · DubaiAED 8,000 budget. AED 1.08M enrolment value.
Read the story → Education consultancy · DubaiQualified lead rate 2.4% to 36%. Same budget.
Read the story →All figures reported by the client and measured month on month. Two of the three firms asked to stay anonymous.
We work with businesses that meet these criteria.
Search works when there is existing demand to capture. If nobody is searching for what you sell, Meta is usually the better first channel and we will say so.
Calculate what a booked meeting is worth.
One call with Bilal on whether search demand exists in your category, what it would cost to capture, and what has to be true before it works.
Tell us about your business
Share the business, offer, customer value and current acquisition process.
We review your acquisition numbers
We look at the numbers that show where enquiries become, or fail to become, sales opportunities.
We identify the main bottleneck
We focus the conversation on the part of the acquisition process creating the biggest constraint.
We explain whether there is a fit
If the business, economics and acquisition problem fit our model, we explain why. If they do not, we say so.
We explain the next step
If there is a fit, we explain how working with Lead That Convert would start and what happens next.
Run by Bilal, not a sales rep. The call is for qualification and fit, not a free consulting deliverable.