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What does a booked meeting
actually cost you?

Cost per lead is the number agencies report. Cost per booked meeting is the number that decides whether your ad spend is working. Three inputs, no email.

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What you pay Google and Meta each month, not counting management fees.
AED
Every enquiry that comes in from those ads. Forms, calls, WhatsApp, all of it.
How many of those actually reach a consultant’s calendar.
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Bring these numbers to the call. Bilal will tell you which of the three is the one worth fixing first.